.New Delhi: Dependence Retail plans to extend Superdry in to the athleisure portion which will certainly put it in straight competitors along with leading activewear brand names like Nike, Adidas and also Asics.Last year, the English style brand had actually inked a joint venture agreement along with Dependence Brands for the sale of Superdry's intellectual property possessions in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (nearly 405 crore at the moment). Superdry's invasion into the athleisure sector in India are going to be a first for the firm around the globe, with many stores set to be opened throughout India. Initially, the firm will definitely sell clothing, as well as later on shoes after protecting BIS qualification." The provider has actually been focusing on a retail style for athleisure products, which has actually experienced a surge sought after given that the pandemic. It might consume French retail store Decathlon likewise with big style establishments, while Superdry sports are going to be actually mid-size establishments," said a shopping mall operator aware of the development.Reliance Retail carried out not respond to ET's queries.Sales of leading sporting activities companies have actually dashed before two years, steered through increasing awareness concerning physical fitness as well as climbing need for athleisure damage. Along with a population of greater than 1.4 billion, India is just one of the fastest-growing and biggest international markets for sportswear as well as shoes companies.Most international companies have actually been actually around in the nation for much more than 20 years and also have actually expanded with alliances along with cricket and also other sporting activities. The newer entrants, having said that, have been installing themselves as comfortable way of living and frequent sportswear brand names. India is seeing boosting interest in sporting activities like kabaddi, football, volley ball, hockey and also badminton.Superdry entered the nation in 2012 in relationship along with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has relationships with independent fashion trend companies in segments like deluxe, bridge-to-luxury and high-premium and high-street way of life such as Armani Substitution, Burberry, Bally, Canali, Diesel-powered, Fuel, Hugo Employer, Hamleys as well as Jimmy Choo, Valentino and also Balenciaga for the Indian market. Dependence Brands also acquired toy retail store Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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